Three Things Every Initial Email to Prospects Must Include
Have a new email list of sales leads you are ready to approach? Great. Email lists are an outstanding way to grow your business. When done correctly, emails can be an incredible boon to your business.
However, before you send any emails out, it is important that you make sure you don’t jeopardize these new relationships (and potential customers) by failing to include some important items in your email. After all, first impressions are often lasting impressions, and this is especially true in the marketing world.
Your first email should set the stage for all of your emails going forward and will play a large role in whether or not individuals will decide to opt into your subscriber list. Keep in mind that the first email an individual receives from a business will be the one most likely to be opened so it really is your best chance to connect with prospects.
So now that you know how important these emails are, it’s time to talk about what they need to include.
Your welcome email is one of the most important things you will ever send to prospects. Don’t waste the opportunity by failing to include the things that matter most.