Improve Your Inbound Marketing

Today’s business climate doesn’t afford you the luxury of limitless marketing dollars, so get creative with your marketing resources and improve your inbound marketing tactics. Reach out to small businesses, large corporations and individual consumers with these simple steps:

• Create and maintain a blog: This is one of the most effective, inexpensive ways to position yourself or your business as “experts in the industry.” Many websites support an incorporated blog, but if yours doesn’t, launch your blog under a different domain name. Inexpensive software like Blogger, Typepad and WordPress make this affordable and easy. Link the blog back to your web site-effortlessly drive traffic home with this inbound marketing tactic.

  
  

• Utilize your website: It’s so important to use multiple online marketing techniques, like social media, content marketing and SEO. However, they don’t work independently and do little good for your company if they don’t lead customers to your web site or phone! Even if you’re a small business, a website is vital to your success!

  
  

• Engage in social media: Use social media platforms, like Facebook, LinkedIn, Twitter and YouTube to engage and inform your business and professional online connections. These are also useful tools that quietly direct prospects to your web site.

  
  

• Quality over quantity rules on the web! Provide quality content to educate your audience. Offer valid tips and pertinent information. Small businesses frequently rely on other’s blogs for current practices and words of wisdom.

  
  

• Know SEO: Because there are so many different segments of SEO, if you’re new to this game, we suggest you learn about and use keywords. Google Analytics shares which keywords and keyword phrases are most popular according to your product/services. Use these scattered throughout your relevant content to increase site visitors and online exposure.

If your current inbound marketing techniques work, do not stop them, add to them. Use the Internet to improve your inbound marketing and watch your sales soar!