Sending a Prospect an Initial Email? Make the First Impression a Lasting One!

Sending an email to a prospect for the first time can go a long way toward cementing your relationship. Unfortunately, that can mean they think a lot of your business—or not much at all. Worse yet, you may never know what rubbed a prospect the wrong way or caused that prospect to hit the delete button.

If your prospecting emails aren’t getting the results you had hoped for, you’re not alone. But before you give up on prospecting emails, you may want to put yourself in the place of the people you are emailing.

Sometimes the worst thing about not getting a response to a sales email is not knowing why. Chances are it comes down to a few common mistakes.

Even if you have had bad luck with cold emailing, they really can work. If only there was a step-by-step guide to writing these types of emails.